The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$83,821
18 theaters
18 theaters
Budget$25,000,000
Release DateJan 12, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release355 days/50 weeks
Widest Release21 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jan 12-15 | 8 | $83,821 | - | 18 | - | $4,656 | $88,817 | 1 |
| Jan 19-22 | 11 | $53,500 | -36.2% | 21 | +3 | $2,547 | $179,486 | 2 |
| Jan 26-29 | 15 | $22,960 | -57.1% | 15 | -6 | $1,530 | $227,362 | 3 |
| Feb 9-12 | 18 | $11,560 | - | 12 | - | $963 | $291,054 | 5 |
| Feb 16-19 | 21 | $9,150 | -20.8% | 11 | -1 | $831 | $312,052 | 6 |
| Feb 23-26 | 22 | $16,403 | +79.3% | 18 | +7 | $911 | $335,587 | 7 |
| Mar 1-4 | 26 | $6,124 | -62.7% | 11 | -7 | $556 | $345,289 | 8 |
| Mar 8-11 | 24 | $7,658 | +25% | 11 | - | $696 | $357,834 | 9 |
| Mar 15-18 | 30 | $2,285 | -70.2% | 2 | -9 | $1,142 | $363,821 | 10 |
| Mar 22-25 | 30 | $3,191 | +39.6% | 4 | +2 | $797 | $368,282 | 11 |
| Mar 29-Apr 1 | 38 | $391 | -87.7% | 1 | -3 | $391 | $369,575 | 12 |
| Apr 5-8 | 37 | $1,073 | +174.4% | 3 | +2 | $357 | $367,969 | 13 |
| Apr 12-15 | 45 | $140 | -87% | 1 | -2 | $140 | $368,277 | 14 |
