The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUniversal Pictures International (UPI)
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Opening$286,304
77 theaters
Budget$70,000,000
Release DateJul 20, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release165 days/23 weeks
Widest Release77 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jul 19-222$286,304-77-$3,718$318,0921
Jul 26-29
London Olympics
3$124,163-56.6%77-$1,612$588,8942
Aug 2-5
London Olympics
5$47,437-61.8%77-$616$705,2323
Aug 9-12
London Olympics
6$53,101+11.9%77-$689$807,8114
Aug 16-199$15,746-70.3%72-5$218$862,0175
Aug 23-2612$48,818+210%64-8$762$931,9816
Aug 30-Sep 214$37,615-22.9%59-5$637$988,2387
Sep 6-920$7,435-80.2%59-$126$1,035,2208
Sep 13-1621$11,160+50.1%41-18$272$1,048,7649
Sep 20-2319$13,433+20.4%41-$327$1,063,51810
Sep 27-3020$13,748+2.3%38-3$361$1,077,92611