The Lorax
A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
DistributorUniversal Pictures International (UPI)
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Opening$137,285
122 theaters
122 theaters
Budget$70,000,000
Release DateJul 18, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure
Animation
Comedy
Drama
Family
Fantasy
Musical
In Release167 days/23 weeks
Widest Release122 theaters
IMDbPro
See more details at IMDbPro
| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jul 18-22 | 7 | $137,285 | - | 122 | - | $1,125 | $363,532 | 1 |
| Jul 25-29 London Olympics | 8 | $66,889 | -51.3% | 85 | -37 | $786 | $444,401 | 2 |
| Aug 1-5 London Olympics | 9 | $56,538 | -15.5% | 72 | -13 | $785 | $525,188 | 3 |
| Aug 8-12 London Olympics | 9 | $32,814 | -42% | 64 | -8 | $512 | $587,485 | 4 |
| Aug 15-19 | 12 | $16,631 | -49.3% | 39 | -25 | $426 | $616,204 | 5 |
| Aug 22-26 | 15 | $25,267 | +51.9% | 32 | -7 | $789 | $648,292 | 6 |
| Aug 29-Sep 2 | 15 | $26,010 | +2.9% | 30 | -2 | $867 | $682,000 | 7 |
| Sep 5-9 | 24 | $5,182 | -80.1% | 19 | -11 | $272 | $708,153 | 8 |
| Sep 12-16 | 28 | $7,619 | +47% | 15 | -4 | $507 | $716,179 | 9 |
| Sep 19-23 | 27 | $8,922 | +17.1% | 15 | - | $594 | $725,155 | 10 |
| Sep 26-30 | 27 | $8,896 | -0.3% | 10 | -5 | $889 | $734,543 | 11 |
