The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUniversal Pictures International (UPI)
See full company information
Opening$1,706,483
645 theaters
Budget$70,000,000
Release DateJul 18, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release167 days/23 weeks
Widest Release645 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jul 18-223$1,706,483-645-$2,645$1,706,4831
Jul 25-29
London Olympics
4$1,152,224-32.5%645-$1,786$3,288,2772
Aug 1-5
London Olympics
7$627,462-45.5%631-14$994$4,282,6273
Aug 8-12
London Olympics
11$222,444-64.5%457-174$486$4,796,2484