The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$162,478
85 theaters
85 theaters
Budget$25,000,000
Release DateFeb 17, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release319 days/45 weeks
Widest Release85 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Feb 17-19 | 12 | $162,478 | - | 85 | - | $1,911 | $162,478 | 1 |
| Feb 24-26 | 15 | $92,202 | -43.3% | 82 | -3 | $1,124 | $335,303 | 2 |
| Mar 2-4 | 22 | $44,369 | -51.9% | 38 | -44 | $1,167 | $437,934 | 3 |
| Mar 9-11 | 19 | $74,258 | +67.4% | 48 | +10 | $1,547 | $533,448 | 4 |
| Mar 16-18 | 16 | $83,420 | +12.3% | 67 | +19 | $1,245 | $653,428 | 5 |
| Mar 23-25 | 19 | $56,299 | -32.5% | 68 | +1 | $827 | $770,011 | 6 |
| Mar 30-Apr 1 | 16 | $19,550 | -65.3% | 27 | -41 | $724 | $817,392 | 7 |
| Apr 6-8 | 10 | $23,283 | +19.1% | 36 | +9 | $646 | $860,847 | 8 |
