The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUniversal Pictures International (UPI)
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Opening$22,789
12 theaters
Budget$70,000,000
Release DateMar 30, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release277 days/39 weeks
Widest Release13 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Mar 29-Apr 13$22,789-12-$1,899$22,7891
Apr 5-82$36,308+59.3%12-$3,025$126,5272
Apr 12-155$16,897-53.5%13+1$1,299$148,5733
Apr 19-229$10,508-37.8%10-3$1,050$161,3904
Apr 26-2910$6,719-36.1%5-5$1,343$174,3625
May 3-614$3,800-43.4%5-$760$177,4676
May 10-1317$2,525-33.6%5-$505$180,3157
May 17-2015$2,862+13.3%4-1$715$183,4798
May 24-2717$2,601-9.1%4-$650$188,9659
May 31-Jun 319$1,652-36.5%4-$413$190,74510
Jun 7-1026$157-90.5%2-2$78$183,62611
Jun 14-1723$350+122.9%1-1$350$184,00312
Jun 21-2424$218-37.7%1-$218$184,32813
Jun 28-Jul 122$82-62.4%1-$82$184,41314
Jul 5-817$137+67.1%2+1$68$174,37515