The Lorax
A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
DistributorUniversal Pictures International (UPI)
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See full company information
Opening$2,919,217
507 theaters
507 theaters
Budget$70,000,000
Release DateJul 27, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure
Animation
Comedy
Drama
Family
Fantasy
Musical
In Release158 days/22 weeks
Widest Release516 theaters
IMDbPro
See more details at IMDbPro
| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jul 27-29 London Olympics | 2 | $2,919,217 | - | 507 | - | $5,757 | $2,919,217 | 1 |
| Aug 3-5 London Olympics | 5 | $1,339,242 | -54.1% | 512 | +5 | $2,615 | $7,272,593 | 10 |
| Aug 10-12 London Olympics | 7 | $589,534 | -56% | 516 | +4 | $1,142 | $9,355,906 | 19 |
| Aug 17-19 | 11 | $305,649 | -48.2% | 423 | -93 | $722 | $10,417,943 | 4 |
| Aug 24-26 | 15 | $240,494 | -21.3% | 323 | -100 | $744 | $11,096,932 | 5 |
| Aug 31-Sep 2 | 18 | $131,225 | -45.4% | 268 | -55 | $489 | $11,347,939 | 6 |
| Sep 7-9 | 17 | $115,981 | -11.6% | 268 | - | $432 | $11,787,734 | 7 |
| Sep 14-16 | 18 | $98,935 | -14.7% | 188 | -80 | $526 | $11,890,600 | 8 |
| Sep 21-23 | 28 | $33,407 | -66.2% | 189 | +1 | $176 | $11,927,195 | 9 |
| Sep 28-30 | 33 | $21,648 | -35.2% | 76 | -113 | $284 | $11,951,864 | 10 |
| Oct 5-7 | 19 | $89,804 | +314.8% | 183 | +107 | $490 | $12,226,809 | 11 |
| Oct 12-14 | 39 | $7,847 | -91.3% | 41 | -142 | $191 | $12,239,741 | 12 |
| Oct 19-21 | 42 | $3,779 | -51.8% | 33 | -8 | $114 | $12,244,191 | 13 |
| Oct 26-28 | 38 | $4,942 | +30.8% | 13 | -20 | $380 | $12,251,711 | 14 |
| Nov 2-4 | 38 | $4,886 | -1.1% | 13 | - | $375 | $12,258,905 | 15 |
| Nov 9-11 | 23 | $26,576 | +443.9% | 163 | +150 | $163 | $12,285,519 | 16 |
| Nov 16-18 | 23 | $20,672 | -22.2% | 86 | -77 | $240 | $12,306,417 | 17 |
| Nov 23-25 | 13 | $102,036 | +393.6% | 163 | +77 | $625 | $12,333,949 | 18 |
| Nov 30-Dec 2 | 22 | $35,099 | -65.6% | 129 | -34 | $272 | $12,447,600 | 19 |
| Dec 7-9 | 31 | $7,981 | -77.3% | 64 | -65 | $124 | $12,425,485 | 20 |
| Dec 14-16 | 50 | $496 | -93.8% | 3 | -61 | $165 | $12,425,980 | 21 |
| Dec 21-23 | 34 | $917 | +84.9% | 7 | +4 | $131 | $12,428,146 | 22 |
| Dec 28-30 | 39 | $441 | -51.9% | 2 | -5 | $220 | $12,428,587 | 23 |
