The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Studios Motion Pictures
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See full company information
Opening$26,044,590
2,534 theaters
2,534 theaters
Budget$25,000,000
Release DateAug 10, 2011
-
Mar 8, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release510 days/72 weeks
Widest Release3,014 theaters
IMDbPro
See more details at IMDbPro
| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Aug 12-14 | 2 | $26,044,590 | - | 2,534 | - | $10,278 | $35,918,416 | 1 |
| Aug 19-21 | 1 | $20,018,659 | -23.1% | 2,690 | +156 | $7,441 | $71,340,829 | 2 |
| Aug 26-28 | 1 | $14,536,118 | -27.4% | 2,778 | +88 | $5,232 | $96,833,423 | 3 |
| Sep 2-4 | 1 | $14,594,623 | +0.4% | 2,843 | +65 | $5,133 | $118,985,176 | 4 |
| Sep 2-5 Labor Day wknd | 1 | $19,881,571 | - | 2,843 | - | $6,993 | $124,272,124 | - |
| Sep 9-11 | 2 | $8,926,142 | -38.8% | 2,935 | +92 | $3,041 | $137,327,800 | 5 |
| Sep 16-18 | 4 | $6,513,039 | -27% | 3,014 | +79 | $2,160 | $147,439,793 | 6 |
| Sep 23-25 | 8 | $4,370,051 | -32.9% | 2,695 | -319 | $1,621 | $154,414,153 | 7 |
| Sep 30-Oct 2 | 12 | $3,015,995 | -31% | 2,505 | -190 | $1,203 | $159,373,023 | 8 |
| Oct 7-9 | 13 | $1,945,048 | -35.5% | 2,064 | -441 | $942 | $162,652,363 | 9 |
| Oct 7-10 Indig. Peoples' Day wknd | 13 | $2,271,144 | - | 2,064 | - | $1,100 | $162,978,459 | - |
| Oct 14-16 | 14 | $1,187,684 | -38.9% | 1,267 | -797 | $937 | $164,905,972 | 10 |
| Oct 21-23 | 17 | $713,429 | -39.9% | 776 | -491 | $919 | $166,190,265 | 11 |
| Oct 28-30 | 18 | $395,658 | -44.5% | 450 | -326 | $879 | $166,904,059 | 12 |
| Nov 4-6 | 21 | $333,158 | -15.8% | 358 | -92 | $930 | $167,427,819 | 13 |
| Nov 11-13 | 28 | $245,321 | -26.4% | 278 | -80 | $882 | $167,833,563 | 14 |
| Nov 18-20 | 21 | $297,702 | +21.4% | 357 | +79 | $833 | $168,231,632 | 15 |
| Nov 25-27 Thanksgiving 3-Day | 20 | $311,076 | +4.5% | 283 | -74 | $1,099 | $168,753,480 | 16 |
| Dec 2-4 Post-Thanksgiving | 27 | $175,552 | -43.6% | 262 | -21 | $670 | $169,036,252 | 17 |
| Dec 9-11 | 35 | $106,325 | -39.4% | 212 | -50 | $501 | $169,224,625 | 18 |
| Dec 16-18 | 36 | $72,053 | -32.2% | 156 | -56 | $461 | $169,345,705 | 19 |
| Dec 23-25 | 46 | $19,974 | -72.3% | 65 | -91 | $307 | $169,410,752 | 20 |
| Dec 23-26 Christmas long wknd | 46 | $35,134 | - | 65 | - | $540 | $169,425,912 | - |
| Dec 30-Jan 1, 2012 | 48 | $37,980 | +90.1% | 65 | - | $584 | $169,499,546 | 21 |
| Dec 30-Jan 2, 2012 New Year's long wknd | 48 | $49,106 | - | 65 | - | $755 | $169,510,672 | - |
| Jan 6-8 | 51 | $28,247 | -25.6% | 50 | -15 | $564 | $169,556,178 | 22 |
| Jan 13-15 | 56 | $14,781 | -47.7% | 28 | -22 | $527 | $169,582,987 | 23 |
| Jan 13-16 MLK wknd | 53 | $17,789 | - | 28 | - | $635 | $169,585,995 | - |
| Jan 20-22 | 68 | $7,393 | -50% | 22 | -6 | $336 | $169,598,523 | 24 |
| Jan 27-29 | 66 | $9,722 | +31.5% | 21 | -1 | $462 | $169,613,398 | 25 |
| Feb 3-5 | 59 | $14,736 | +51.6% | 20 | -1 | $736 | $169,635,347 | 26 |
| Feb 10-12 | 67 | $10,474 | -28.9% | 13 | -7 | $805 | $169,653,846 | 27 |
| Feb 17-19 | 70 | $9,359 | -10.6% | 13 | - | $719 | $169,668,586 | 28 |
| Feb 17-20 Presidents' Day wknd | 67 | $12,834 | - | 13 | - | $987 | $169,672,061 | - |
| Feb 24-26 | 68 | $22,594 | +141.4% | 138 | +125 | $163 | $169,697,333 | 29 |
| Mar 2-4 | 92 | $2,645 | -88.3% | 5 | -133 | $529 | $169,705,587 | 30 |
