News

'Hoodwinked' Rides Past 'Glory Road' for MLK Win

by Brandon Gray
January 16, 2006

NOTE: This report was re-written Tuesday, Jan. 17 with actual grosses and additional reporting to account for Glory Road's photo finish win. Click here to read the new report.

Hoodwinked, Glory Road and Last Holiday bowed within $1 million of each other, but that close race was about the most exciting thing that transpired over the four-day Martin Luther King, Jr. weekend.

With mostly uninteresting new pictures, overall business was down around eight percent from the holiday frame last year, which had stronger movies when lined up against this year, including Coach Carter and Racing Stripes.

The Weinstein Company's Hoodwinked bamboozled an estimated $16.6 million from 2,394 theaters, surprising the industry with its No. 1 berth. Then again, M.L.K. weekend has seen similar surprises in the past—the astonishing successes of Snow Dogs and Kangaroo Jack persuaded Hollywood to release more family pictures at this time of year.

"I think the industry had us pegged at $10 million for the four days," said Mike Rudnitsky, Weinstein Company senior executive vice president of distribution. "But tracking is always unpredictable for these kinds of movies. This picture was originally scheduled to go out on Christmas, when there were a lot of family movies. I thought it would be suicide, and mid-January is traditionally a terrific time for children's movies."

The first of over a dozen computer-animated movies scheduled for 2006—a record amount that more than doubles the output of any past year—Hoodwinked's primary audience was parents with their four to 12-year-old children, Rudnitsky noted, and 55 percent of moviegoers were male.

Hoodwinked cost less than $20 million to make, and, though the pop culture riff on Little Red Riding Hood made a fraction of fellow fractured fairy tale Shrek, the opening more than doubled the last low-rent computer-animated affair, Valiant.

Glory Road traveled down the well-trod path of Remember the Titans and Coach Carter and came up short, netting an estimated $16.5 million over the long weekend at 2,222 venues. Buena Vista re-teamed with Titans' Jerry Bruckheimer—the mega-producer who made Kangaroo Jack a hit among many other movies and television shows—but the basketball drama based on a true story lagged behind the comparable Carter's $29.2 million on the same weekend last year.

Josh Lucas in Glory Road
Buena Vista's president of distribution, Chuck Viane, denied that Coach Carter was a significant factor in opening Glory Road on this weekend, despite the fact that the release date was selected in the wake of Carter's success and Glory Road's trailer touches upon the players' grades like Carter did.

"For me, I will take any holiday anytime to release one of my movies," Viane said. "It's a great weekend for business, and I chose it because I believe this is the time of year where basketball really starts to take on a momentum. It's just a natural time to go." Buena Vista's exit polling indicated that the audience was 52 percent male and 50 percent couples.

Last Holiday, a $45 million remake of the 1950 Alec Guiness picture of the same name, was diagnosed with a benign estimated $15.7 million at 2,514 sites. The comedy's three-day opening was the same as lead Queen Latifah's last picture, Beauty Shop. Distributor Paramount Pictures' research suggested that 74 percent of moviegoers were female, 69 percent were over 25, and 48 percent were black.

Sophia Myles & James Franco in Tristan & Isolde
Tristan and Isolde unsheathed a modest estimated $7.9 million from 1,845 locations. The 20th Century Fox-released love story, billed as being "before Romeo and Juliet," was, in part, a casualty of its medieval times milieu—the sub-genre is consistently unappealing commercially and includes such disappointments as King Arthur, First Knight and Kingdom of Heaven. Tristan and Isolde also came from another tradition of failure—it was one of the final movies produced by the defunct Franchise Pictures, the notoriously unsuccessful company behind such movies as Battlefield Earth, Ballistic: Ecks vs. Sever and A Sound of Thunder.

Brokeback Mountain reached nationwide release with the addition of 200 theaters for a total of 683, but three-day business remained even with last weekend. For the long frame, the $14 million drama roped an estimated $7.1 million, and the total stands at $32.1 million in 39 days. Distributor Focus Features plans to add 200 theaters next weekend.

Among other holdovers, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe's crusade to out-gross Harry Potter and the Goblet of Fire is still on track—the family fantasy has amassed $263.4 million after a $12.2 million weekend, and it needs about $25 million more to ultimately top Goblet.

The nation's widest release with 3,239 theaters, Fun with Dick and Jane, made an estimated $10.3 million, and, with $94.2 million in 27 days, the Jim Carrey comedy would be heralded as more of a hit if it hadn't cost $100 million to make. The same could be said for the $207 million King Kong, which lumbered past the $200 million mark on its 32nd day of release.

RELATED ARTICLES
• 1/18/05 - 'Coach Carter' Delivers $29M Win

• Review - 'Glory Road'
• Review - 'Last Holiday'

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