News

Friday Report: ‘Monsters,’ ‘Haunting’ Pack ‘em In

by Brandon Gray
Monsters Vs. Aliens
 

 
March 28, 2009

On Friday, Monsters Vs. Aliens and The Haunting in Connecticut had forceful debuts. Monsters landed with an estimated $16.7 million on over 7,000 screens at 4,104 sites, while Haunting grabbed an estimated $9.6 million on approximately 3,500 screens at 2,732 sites.

Monsters Vs. Aliens' opening day came in shy of DreamWorks Animation's previous picture, Madagascar: Escape 2 Africa, which debuted to $17.6 million on roughly 7,100 screens at 4,056 sites, and was much lower than March family benchmark, Ice Age: The Meltdown. (3D-only and IMAX-only grosses were unavailable at this time.) However, it exceeded last March's animated foray, Dr. Seuss' Horton Hears a Who!, which started at $13.3 million. Based on the patterns of those pictures and other antecedents, Monsters Vs. Aliens' weekend is on track to around $55 million, give or take a few million.

The Haunting in Connecticut had a greater opening day than The Unborn (2009) and Boogeyman, and, in terms of attendance, was only slightly behind The Amityville Horror (2005). If Haunting follows a comparable path as those pictures, its opening weekend will come in at $23-25 million.

Also opening, 12 Rounds posted a flabby estimated $1.8 million at 2,331 locations, which was less than the $2.4 million first day of the last vehicle for wrestler John Cena, The Marine. Should 12 Rounds see the same pattern, its first weekend would reach around $5.3 million.

Slotting in at third, Knowing pulled in an estimated $4.6 million, off 49 percent from last Friday and continuing on a similar track as The Forgotten. With a $36.1 million tally in eight days, the fantastical thriller has already surpassed the final grosses of The Number 23 and The Mothman Prophecies.

I Love You, Man held relatively well, down 37 percent to nearly $4 million for $28.4 million in eight days. Both Role Models and Forgetting Sarah Marshall had bigger Friday-to-Friday drops and lower-grossing second Fridays. Duplicity, on the other hand, had a fairly steep 51 percent fall, making an estimated $2.3 million for $20.4 million in eight days.

With Monsters Vs. Aliens aimed squarely at the same audience, Race to Witch Mountain plummeted 60 percent to an estimated $1.5 million for $49.2 million in eight days. Meanwhile, Watchmen's downward spiral didn't let up. The superhero drama tumbled 63 percent to an estimated $750,000, and its total stands at $101.3 million in 22 days.

Related Chart
Grosses for Friday, Mar. 27



RECENT ARTICLES
8/24 Weekend Report: 'Guardians' Becomes Biggest Movie of the Summer
8/23 Friday Report: 'If I Stay' Ascends to First Ahead of 'Sin City' Debacle
8/20 Forecast: Long Delay Will Slay 'Sin City' Sequel This Weekend
8/17 Weekend Report: 'Turtles,' 'Guardians' Crush Weak 'Expendables'
8/16 Friday Report: 'Turtles' Hangs On to First, 'Expendables' Tanks
8/14 Forecast: 'Expendables' To Battle 'Turtles,' 'Guardians' This Weekend
> MORE: News | Features
LATEST UPDATES
WEEKLY: Aug. 22-28 (85 tracked)
DAILY: Thursday, 8/28 (34 tracked)
THEATERS: 9/5 Estimates
THEATERS: 8/29 Counts
SCHEDULE: 'Magic Mike 2'
SCHEDULE: 'Triple Nine'
8/26 DVD/Blu-ray Releases
SCHEDULE: 'Beyond the Brick: A LEGO Brickumentary'
MPAA: New Ratings - 'Fury,' 'The Judge,' 'The Equalizer,' 'Nightcrawler,' 'Dracula Untold'
FOREIGN CHARTS >
Korea: Local sensation passes $120M >
U.K: 'Lucy' opens in 1st >
Japan: 'Into the Storm' in 5th >
France: 'Lucy' three-peats >
Germany: 'Lucy' beats 'Expendables' >
Brazil: 'Expendables' on top >
Italy: 'Dragon 2' down 11% >
Mexico: Strong start for 'Hercules' >
Spain: Great debut for 'Lucy' >
> MORE UPDATES