News

'Machete' Cuts Into Labor Day

by Ray Subers
 

 
April 16, 2010

20th Century Fox announced that Robert Rodriguez's action thriller Machete will premiere on Labor Day Weekend 2010 (Sept. 3). Based off a fake movie trailer from Rodriguez and Quentin Tarantino's Grindhouse, Machete follows the titular Mexican ex-Federale (Danny Trejo) as he hunts down people who double-crossed him.

It may seem surprising to see a spin-off featuring a bit player from Grindhouse, as that movie only mustered $25 million in Spring 2007. It's pretty clear, though, that Machete isn't planned as an under-the-radar niche movie, as its cast includes Robert DeNiro, Jessica Alba, Michelle Rodriguez and Lindsay Lohan (in her first nationwide release since I Know Who Killed Me in 2007). Rodriguez wrote Machete and co-directs with longtime editor Ethan Maniquis.

Rodriguez began his career with R-rated action pictures El Mariachi, Desperado and From Dusk Till Dawn, but lately has alternated between these movies and children's movies like the Spy Kids series. Shorts, his latest children's movie, disappointed last year, grossing just $20.9 million. The fourth movie in the Spy Kids series, subtitled All the Time in the World, is currently scheduled for Aug. 19, 2011.

Throw-away action movies frequently launch on Labor Day Weekend, including recent movies like Gamer, Babylon A.D. and Crank. This year, Machete will face off against the George Clooney thriller The American and the comedy Born to Be a Star.

Related Chart
Release Schedule: New Dates & Changes



RECENT ARTICLES
1/25 Weekend Report: 'Sniper' Scores Stunning $64 Million in Second Weekend
1/25 Around-the-World Roundup: 'Hobbit' Finale Invades China, Passes $600 Million Overseas
1/24 Friday Report: 'Sniper' Adds $18.3 Million, Depp's 'Mortdecai' Flops
1/22 Forecast: 'Sniper' to Easily Fight Off Weak Competition This Weekend
1/22 Forecast: Bombs Away for 'Mortdecai,' 'Strange Magic'
1/19 Around-the-World Roundup: 'Taken' Repeats, 'Hobbit' Hits $800 Million
> MORE: News | Features
LATEST UPDATES
2014 Oscar Nominations
1/27 DVD/Blu-ray Releases
SCHEDULE: 'Ghostbusters,' 'Concussion'
SCHEDULE: 'Paranormal Activity,' 'Rings,' 'Friday the 13th'
MPAA: New Ratings - 'Trainwreck,' 'Paul Blart,' 'While We're Young'
DAILY: Monday, 1/26 (39 tracked)
WEEKEND: Actuals (73 tracked)
SCHEDULE: 'Mission: Impossible 5,' 'Monster Trucks'
WEEKEND: Studio Estimates vs. Actuals
ALL TIME: Second Weekends - 'Sniper' ranks 8th >
ACTORS: Jennifer Lopez Openings
DIRECTORS: Rob Cohen Openings
PRODUCERS: Jason Blum Openings
DIRECTORS: David Koepp Openings
ALL TIME: Worst Openings (2,500+ theaters) - 'Mortdecai' ranks 18th >
ALL TIME: Worst Openings (3,000+ theaters) - 'Strange Magic' ranks 7th >
OSCAR: Nominations (by Studio)
OSCAR: Nominations (by Movie)
FOREIGN CHARTS >
> MORE UPDATES