News

Friday Report: 'Unstoppable' Squeaks by 'Megamind'

by Brandon Gray
Unstoppable
 

 
November 13, 2010

On Friday, Unstoppable didn't come on like a freight train, but it generated enough interest to edge out Megamind for the day, while Skyline and Morning Glory had modest showings. Overall business was off from the same Friday last year when 2012 arrived.

Unstoppable mustered an estimated $8.1 million on approximately 4,300 screens at 3,207 locations. That was a tick less than the opening day of the last train-oriented thriller from director Tony Scott and star Denzel Washington, The Taking of Pelham 1 2 3. Taking's $8.2 million Friday led to a $23.4 million weekend.

Megamind drew an estimated $7.9 million and, of course, will pull ahead of Unstoppable by a wide margin as the weekend progresses. The animated comedy was down 37 percent from last Friday, which was worse than The Incredibles at the same point but better than Monsters Vs. Aliens. Megamind's tally stands at $67.6 million in eight days, trailing How to Train Your Dragon.

Skyline pulled in an estimated $4.7 million on close to 3,100 screens at 2,880 locations, which was quite low for an alien invasion disaster spectacle. But the picture was more low-rent than the genre norm, and its first day came in shy The Fourth Kind's $5 million from last November.

Few were talking about Morning Glory, which produced an estimated $3.1 million on around 2,800 screens at 2,518 locations (for a $5.7 million tally since opening Wednesday). That was a soft number, especially for the star power of Rachel McAdams and Harrison Ford, and was comparable to the first Friday of Definitely, Maybe.

Due Date veered off 55 percent from last Friday, making an estimated $5.5 million for a $49 million sum in eight days. The road trip comedy lost momentum at faster rate than The Hangover (38 percent) and Role Models (43 percent).

Meanwhile, For Colored Girls drained out precipitously, even by Tyler Perry standards. Down 72 percent, the ensemble drama earned an estimated $2.05 million for a $26.2 million total in eight days.

Related Story
Weekend Briefing: 'Unstoppable,' 'Skyline,' 'Morning Glory' Roll In

Related Chart
Daily Grosses for Friday, Nov. 12



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