Seven-Day Summary: 'No Strings' Leads Weak Week

by Ray Subers
No Strings Attached

January 28, 2011

No Strings Attached debuted in first place this week, though that's due more to the lack of competition than any particularly impressive earnings. The Green Hornet experienced a standard superhero decline and settled for second place, while The King's Speech leveraged its 12 Oscar nominations to move in to third. In an increasingly unnerving trend, business was down 27 percent from last year when Avatar led with $47.7 million.

Ashton Kutcher-Natalie Portman romantic comedy No Strings Attached scored $26.1 million in its first seven days. This is an improvement over Mr. Kutcher's last movie Killers, but down a tad from What Happens in Vegas. Since this is Ms. Portman's first traditional romantic comedy there aren't any great comparisons on her end, though No Strings Attached will pass the final tally of her 2004 indie hit Garden State sometime today.

The Green Hornet fell 52 percent to just under $22 million for a two-week total of $67.3 million. That's almost identical to Kick-Ass's second week decline, and if Green Hornet continues along this path, it will finish with around $85 million.

After ending the weekend in fourth place, The King's Speech took advantage of a flood of Oscar buzz to move in to third place on the week. The historical drama was down only 16 percent to $11.7 million and has amassed an impressive $61.1 million total since opening in limited release in November. The movie expands to 2,557 locations this weekend.

The Dilemma fell 51 percent to $11.5 million, which was pretty steep considering the movie didn't open at a particularly impressive level. For comparison, Kevin James' Paul Blart: Mall Cop dropped under 40 percent at the same time in 2009. The Dilemma has so far earned just $35.2 million.

True Grit and Black Swan both eased 34 percent to $10.2 million and $8.2 million, respectively. Each movie experienced a nice bump on Tuesday corresponding with their Oscar nominations, with True Grit up 41 percent and Black Swan up 37 percent. With a total of $140.8 million, True Grit has now made more than the Coen Brothers' first nine movies combined, and is less than $1.4 million away from passing Little Fockers. Meanwhile, Black Swan raised its total to $85.6 million.

Way down in 15th place, the week's other new nationwide release The Way Back registered just $1.65 million at 678 locations for a meager per-theater average of $2,436.

Related Story
Weekend Report: 'No Strings' Ties Up Top Spot

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Weekly Box Office, Jan. 21-27
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9/30 DVD/Blu-ray Releases
WEEKEND: Actuals (113 tracked)
WEEKEND: Studio Estimates vs. Actuals
DAILY: Sunday, 9/28 (52 tracked)
DAILY: Saturday, 9/27 (52 tracked)
DAILY: Friday, 9/26 (52 tracked)
SCHEDULE: 'A Little Chaos'
ALL TIME: September Openings
ACTORS: Denzel Washington Openings
DIRECTORS: Antoine Fuqua Openings
GENRES: TV Adaptation Openings
GENRES: Stop Motion Animation Openings