News

Friday Report: 'Dark Shadows' Can't Slow 'Avengers'

by Ray Subers
The Avengers
 

 
May 12, 2012

The Avengers was once again the main attraction on Friday, while Johnny Depp and Tim Burton's latest only generated mild interest.

The superhero team-up continued its record-breaking run with an estimated $29.1 million yesterday, which is the best second Friday ever ahead of The Dark Knight's $23.2 million. The movie's 64 percent drop from opening day seems steep, though it's a tad better than The Dark Knight, notably better than Iron Man 2, and about even with Thor. The Avengers set a new record with its $299.1 million total through eight days in theaters, and it will take the second weekend record with something close to $100 million for the three-day frame.

Dark Shadows debuted in second place with a decent $9.72 million. That's obviously way less than Depp and Burton's Alice in Wonderland ($40.8 million) and Charlie and the Chocolate Factory ($20.7 million), though it would have been unreasonable to expect their gothic vampire flick to match those colorful, well-branded outings. It did at least wind up close to 1999's Sleepy Hollow ($10.05 million), albeit with much lower attendance. Dark Shadows should earn around $29 million this weekend.

Think Like a Man fell 41 percent to an estimated $1.58 million, which brings its total to an impressive $77.2 million. The Lucky One eased 34 percent to $1.29 million, and crossed the $50 million mark. Rounding out the Top Five, The Hunger Games dipped just 26 percent to $1.2 million for an outstanding total of $383.7 million.

The Best Exotic Marigold Hotel expanded to 178 locations and moved up to eighth place with an estimated $665,000. Through eight days, the British comedy has earned $1.74 million.

While Dark Shadows was the only new title in nationwide release yesterday, Lionsgate/Pantelion opened Girl in Progress to a solid $409,000 at 322 locations. That put it in ninth place, and it should remain in the Top 10 with well over $1 million for the three-day weekend.

Discuss this story with Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: Depp, Burton Open in 'Shadow' of 'Avengers'
Weekend Report: 'Avengers' Smashes Records

Related Chart:
Grosses for Friday, May 11, 2012




RECENT ARTICLES
8/31 Weekend Report: 'Guardians' Easily Tops Weak Labor Day Releases
8/30 Friday Report: 'Guardians' Is Now the Highest-Grossing Movie of the Year
8/24 Weekend Report: 'Guardians' Becomes Biggest Movie of the Summer
8/23 Friday Report: 'If I Stay' Ascends to First Ahead of 'Sin City' Debacle
8/20 Forecast: Long Delay Will Slay 'Sin City' Sequel This Weekend
8/17 Weekend Report: 'Turtles,' 'Guardians' Crush Weak 'Expendables'
> MORE: News | Features
LATEST UPDATES
WEEKEND: 4-Day Estimates (35 tracked)
WEEKEND: 3-Day Estimates (41 tracked)
ALL TIME: Labor Day Weekends
DAILY: Sunday Estimates
ALL TIME: Fifth Weekends - 'Guardians' ranks 7th >
DIRECTORS: Roger Donaldson Openings
DAILY: Saturday Estimates
DAILY: Friday Estimates
WEEKLY: Aug. 22-28 (85 tracked)
THEATERS: 9/5 Estimates
THEATERS: 8/29 Counts
FOREIGN CHARTS >
> MORE UPDATES