News

'Amazing Spider-Man' Nets $7.5 Million at Midnight

by Ray Subers
The Amazing Spider-Man
 

 
July 3, 2012

The Amazing Spider-Man earned an estimated $7.5 million from midnight shows last night. Among comic book movies, that's much lower than The Avengers ($18.7 million) and The Dark Knight, but about on par with Iron Man 2 ($7.5 million). Sony is also reporting that the figure is identical to Spider-Man 3's midnight haul from the first weekend of May 2007. IMAX showings at 300 locations accounted for $1.2 million, or 16 percent of the gross.

While the Spider-Man 3 comparison is a flattering one (that movie wound up earning $151.1 million through its first three days), it isn't really an apples-to-apples one. With kids still in school, the first weekend of May rarely turns out strong midnight numbers, while all kids and many adults are off leading in to the Fourth of July holiday. Also, the way in which audiences attend midnight movies has changed noticeably in the past few years: the top eight midnight openings ever have taken place since 2009 (only five of the top eight opening weekends are in that same time frame). Finally, with the addition of 3D and the drastically increased number of IMAX venues, tickets for The Amazing Spider-Man are much more expensive than those for Spider-Man 3.

Still, The Amazing Spider-Man and Spider-Man 3 are very different movies. The Amazing Spider-Man is a reboot with a completely fresh cast and some weird baggage associated with the previous franchise, while Spider-Man 3 was the highly-anticipated follow-up to the first two entries in Sam Raimi's franchise. For The Amazing Spider-Man to have the same midnight haul, even with inflated ticket prices and a more hospitable release date, is a minor accomplishment for sure.

It's hard to predict exactly how The Amazing Spider-Man will fare through its first six days, given the lack of comparable Tuesday releases. It is clear now that $100 million is a guarantee, while $150 million also appears to be a very reachable figure.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories
Around-the-World Roundup: 'Ice Age,' 'Spider-Man' Open Early Overseas
'Spider-Man 3' Breaks Opening Day Record
'Avengers' Scores Highest Superhero Midnight Opening Ever
July 2012 Preview
Summer 2012 Domestic Forecast



RECENT ARTICLES
8/31 Weekend Report: 'Guardians' Easily Tops Weak Labor Day Releases
8/30 Friday Report: 'Guardians' Is Now the Highest-Grossing Movie of the Year
8/24 Weekend Report: 'Guardians' Becomes Biggest Movie of the Summer
8/23 Friday Report: 'If I Stay' Ascends to First Ahead of 'Sin City' Debacle
8/20 Forecast: Long Delay Will Slay 'Sin City' Sequel This Weekend
8/17 Weekend Report: 'Turtles,' 'Guardians' Crush Weak 'Expendables'
> MORE: News | Features
LATEST UPDATES
9/2 DVD/Blu-Ray Releases
WEEKEND: 4-Day Actuals (90 tracked)
WEEKEND: 3-Day Actuals (92 tracked)
WEEKEND: Studio Estimates vs. Actuals (4-day)
WEEKEND: Studio Estimates vs. Actuals (3-day)
SCHEDULE: 'The Nice Guys'
DAILY: Monday, 9/1 (39 tracked)
DAILY: Sunday, 8/31 (39 tracked)
DAILY: Saturday, 8/30 (39 tracked)
DAILY: Friday, 8/29 (39 tracked)
ALL TIME: Labor Day Weekends
DAILY: Sunday Estimates
ALL TIME: Fifth Weekends - 'Guardians' ranks 7th >
DIRECTORS: Roger Donaldson Openings
FOREIGN CHARTS >
> MORE UPDATES