Friday Report: 'The Possession' Grips Top Spot

by Ray Subers
The Possession

September 1, 2012

As expected, the box office was fairly quiet on Friday. The Possession debuted in first place with a solid $6.05 million at 2,816 locations; that's lower than Lionsgate's other recent supernatural horror movies The Last Exorcism ($9.4 million) and The Haunting in Connecticut ($9.7 million), but it does at least put the movie on pace for a four-day opening around $20 million.

In second place, Lawless added $2.75 million from 2,888 locations for a three-day total of $4.9 million. Among recent Labor Day weekend thrillers, it's tracking ahead of The Debt ($4.5 million) but behind The American ($7 million). Based on these comparisons, the movie is poised to get to around $14 million by Monday.

The Expendables 2 eased 43 percent to an estimated $2.18 million on Friday, bringing its total to $59.5 million. It currently lags behind the original movie by nearly $16 million through the same point, and has zero chance of getting close to $100 million by the end of its run.

The Bourne Legacy held nicely on Friday, dipping just 34 percent to an estimated $1.8 million. The movie has now earned $90.8 million, and is only outpacing the first Bourne movie by around $8 million.

2016 Obama's America expanded from 1,091 to 1,750 locations yesterday, but was off 28 percent to an estimated $1.6 million. The conservative documentary passed Michael Moore's Capitalism: A Love Story ($14.4 million) yesterday to claim fifth place all-time among political documentaries, and its total is now at $14.7 million.

ParaNorman fell 39 percent to an estimated $1.407 million for a total of $32.9 million. The Dark Knight Rises was just behind with $1.405 million (off 29 percent), for a new total of $426.7 million.

The Avengers expanded in to 1,705 locations and added $365,000 yesterday. The movie has now earned $618.2 million, and it will push past $620 million before its Sept. 25 DVD/Blu-ray release.

Oogieloves in the Big Balloon Adventure was expected to finish outside of the Top 12 yesterday, though an official number is not currently available.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'The Possession' Set to Haunt Theaters Over Labor Day

Related Chart:
Grosses for Friday, August 31, 2012

9/28 Weekend Report: 'The Equalizer' Scores Fourth-Highest September Debut Ever
9/27 Friday Report: Denzel's 'Equalizer' Dominates With $12.6 Million
9/24 Forecast: Odds Favor Denzel's 'The Equalizer' This Weekend
9/21 Weekend Report: 'Maze Runner' Franchise Off to Strong Start
9/20 Friday Report: 'Maze Runner' Quick Out of the Gate
9/18 Forecast: 'Maze Runner' on Track for Big First Place Debut
> MORE: News | Features
9/30 DVD/Blu-ray Releases
DAILY: Monday, 9/29 (40 tracked)
WEEKEND: Actuals (113 tracked)
WEEKEND: Studio Estimates vs. Actuals
SCHEDULE: 'A Little Chaos'
ALL TIME: September Openings
ACTORS: Denzel Washington Openings
DIRECTORS: Antoine Fuqua Openings
GENRES: TV Adaptation Openings
GENRES: Stop Motion Animation Openings
Korea: Great hold for 'Maze' >
Italy: Strong start for 'Lucy' >
Russia: 'Maze' beats 'Equalizer' >
U.K.: 'Billy Elliot Live' on top >
Australia: 'Maze Runner' repeats >
Japan: Solid hold for 'Apes' >
Germany: Local title leads >
Mexico: 'Equalizer' in 2nd >
Spain: 'Maze Runner' hangs on >
Brazil: 'Equalizer' trails 'Maze' >