News

Friday Report: 'Guardians' Stuns with $37.8 Million Opening Day

by Ray Subers
Guardians of the Galaxy
 

 
August 2, 2014

Marvel's Guardians of the Galaxy opened to a fantastic $37.8 million on Friday. Remarkably, that's more than recent Marvel sequels Captain America: The Winter Soldier and Thor: The Dark World earned on their first days out.

Among the biggest 2014 releases, Guardians wound up a bit behind Transformers: Age of Extinction and Godzilla. More so than for those movies, the Guardians audience rushed out on Thursday night: nearly 30 percent of the Friday gross was earned on the previous day.

In one respect, the high Thursday share suggests that the weekend will be fairly front-loaded. However, the Guardians marketing campaign has attempted to position the movie as family-friendly entertainment; if that strategy pays off, the movie should have an above-average hold on Saturday. It also has strong word-of-mouth ("A" CinemaScore) and great reviews (92 percent on Rotten Tomatoes), though it's unclear exactly how much that's going to help.

A three-day weekend in the $92 to $96 million range seems likely at this point. That will easily be enough to set a new August record ahead of The Bourne Ultimatum ($69.3 million).

In second place, Lucy fell 68 percent to $5.5 million. That steep drop can be attributed to mixed word-of-mouth and some tough direct competition from Guardians of the Galaxy. To date, Lucy has earned $66.8 million.

James Brown biopic Get On Up opened to an estimated $5 million on Friday. That's a big higher than Jersey Boys ($4.6 million), but is still a fairly modest debut. For the weekend, the movie should wind up around $15 million.

Hercules
plummeted 72 percent to $3.2 million. Similar to Lucy's drop, this can be chalked up to the movie's lukewarm reception and a brutal competitor in Guardians. Through eight days, the sword-and-sandals movie has earned $44.8 million.

Dawn of the Planet of the Apes
rounded out the Top Five with $2.4 million. To date, the movie has earned $183.1 million.

Weekend Projections

1. Guardians of the Galaxy - $95 million
2. Lucy - $18 million
3. Get on Up - $15 million
4. Hercules - $10.3 million
5. Dawn/Apes - $8.4 million

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Guardians' To Take Off With August Record

Related Chart:
Grosses for Friday, August 1, 2014



RECENT ARTICLES
11/20 Forecast: Will 'Mockingjay' Open Over $150 Million This Weekend?
11/16 Weekend Report: 'Dumb' Sequel Takes First Ahead of 'Big Hero 6,' 'Interstellar'
11/16 Around-the-World Roundup: 'Interstellar' Scores in China, Adds $106 Million Overseas
11/15 Friday Report: 'Dumber' Sequel Leads with $14.2 Million
11/13 Forecast: Moviegoers to Get 'Dumber' Again This Weekend
11/13 Forecast (cont.): 'Beyond the Lights,' 'Saving Christmas,' 'Rosewater,' 'Foxcatcher'
> MORE: News | Features
LATEST UPDATES
THEATERS: 11/26 Estimates
THEATERS: 11/21 Counts
DAILY: Wednesday, 11/19 (37 tracked)
MPAA: New Ratings - 'Taken 3,' 'The Interview'
11/18 DVD/Blu-ray Releases
STUDIOS: Market Share (as of Sun.)
WEEKEND: Actuals (89 tracked)
FOREIGN CHARTS >
South Korea: Massive 2nd weekend for 'Interstellar' >
U.K.: 'Interstellar' holds off 'Imitation Game' >
Mexico: Strong start for 'Big Hero' >
France: 'Interstellar' off 25% >
Germany: 'Dumber' in 3rd >
Brazil: $3.5M for 'Dumber To' >
Australia: Great hold for 'Interstellar' >
Italy: 'Interstellar' in close race with local title >
Spain: 'Dumber' in 2nd >
Japan: Local titles dominate >
> MORE UPDATES