Friday Report: 'Cinderella' Opens to $23 Million
Cinderella ruled the box office on Friday, while Liam Neeson's latest disappointed.

Cinderella opened to an estimated $23 million on Friday, which is roughly on par with Oz The Great and Powerful ($24.1 million) and Maleficent ($24.3 million). If Cinderella follows Oz's pace—a likely outcome, given the similarities in genre and time of year—it would end the weekend with at least $75 million.

Playing at 3,171 locations, Liam Neeson's Run All Night opened in second place with a weak $3.86 million. That's a fraction of Non-Stop's $10 million debut, and is also below last year's A Walk Among the Tombstones ($4.76 million). For the weekend, the movie should wind up with around $11 million.

Focus (2015) took third place with an estimated $1.7 million, which is down 41 percent from last weekend. The movie will reach $40 million sometime today.

Kingsman: The Secret Service eased 25 percent to an estimated $1.67 million, which puts it in the Top Four for the 29th day in a row. The comic book adaptation has so far earned $102.8 million.

Despite expanding to 449 additional locations this weekend, The Second Best Exotic Marigold Hotel still fell 40 percent on Friday. The comedy sequel added $1.63 million for a new total of $14 million.

After leading the box office last weekend, Chappie dropped to sixth place with an estimated $1.55 million. That's off a massive 66 percent from last weekend. To date, Chappie has earned $19.2 million.

Weekend Projections

1. Cinderella - $76 million

2. Run All Night - $10.5 million

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Forecast: 'Cinderella' Set to be Belle of the Box Office Ball This Weekend

Related Charts:

Grosses for Friday, March 13, 2015

• 2015 Domestic Box Office