The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Grosses

United Kingdom
$12,428,587
Summary Details
DistributorUniversal Pictures International (UPI)
See full company information
Opening$2,919,217
507 theaters
Budget$70,000,000
Release DateJul 27, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release158 days/22 weeks
Widest Release516 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jul 27-29
London Olympics
2$2,919,217-507-$5,757$2,919,2171
Aug 3-5
London Olympics
5$1,339,242-54.1%512+5$2,615$7,272,59310
Aug 10-12
London Olympics
7$589,534-56%516+4$1,142$9,355,90619
Aug 17-1911$305,649-48.2%423-93$722$10,417,9434
Aug 24-2615$240,494-21.3%323-100$744$11,096,9325
Aug 31-Sep 218$131,225-45.4%268-55$489$11,347,9396
Sep 7-917$115,981-11.6%268-$432$11,787,7347
Sep 14-1618$98,935-14.7%188-80$526$11,890,6008
Sep 21-2328$33,407-66.2%189+1$176$11,927,1959
Sep 28-3033$21,648-35.2%76-113$284$11,951,86410
Oct 5-719$89,804+314.8%183+107$490$12,226,80911
Oct 12-1439$7,847-91.3%41-142$191$12,239,74112
Oct 19-2142$3,779-51.8%33-8$114$12,244,19113
Oct 26-2838$4,942+30.8%13-20$380$12,251,71114
Nov 2-438$4,886-1.1%13-$375$12,258,90515
Nov 9-1123$26,576+443.9%163+150$163$12,285,51916
Nov 16-1823$20,672-22.2%86-77$240$12,306,41717
Nov 23-2513$102,036+393.6%163+77$625$12,333,94918
Nov 30-Dec 222$35,099-65.6%129-34$272$12,447,60019
Dec 7-931$7,981-77.3%64-65$124$12,425,48520
Dec 14-1650$496-93.8%3-61$165$12,425,98021
Dec 21-2334$917+84.9%7+4$131$12,428,14622
Dec 28-3039$441-51.9%2-5$220$12,428,58723