The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUniversal Pictures International (UPI)
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Opening$137,285
122 theaters
Budget$70,000,000
Release DateJul 18, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release167 days/23 weeks
Widest Release122 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jul 18-227$137,285-122-$1,125$363,5321
Jul 25-29
London Olympics
8$66,889-51.3%85-37$786$444,4012
Aug 1-5
London Olympics
9$56,538-15.5%72-13$785$525,1883
Aug 8-12
London Olympics
9$32,814-42%64-8$512$587,4854
Aug 15-1912$16,631-49.3%39-25$426$616,2045
Aug 22-2615$25,267+51.9%32-7$789$648,2926
Aug 29-Sep 215$26,010+2.9%30-2$867$682,0007
Sep 5-924$5,182-80.1%19-11$272$708,1538
Sep 12-1628$7,619+47%15-4$507$716,1799
Sep 19-2327$8,922+17.1%15-$594$725,15510
Sep 26-3027$8,896-0.3%10-5$889$734,54311